When you have a product or business idea, your brain naturally fills in the gaps. You imagine who will use it, why they’ll want it, and why they’ll pay.
The following questions are designed to challenge those assumptions by digging into what makes a problem commercially viable.
You don’t need perfect answers. In fact, uncertainty is useful. It tells you what you need to find out before you spend weeks or months building.
The goal isn’t to prove your idea is good. It’s to find out what would need to be true for it to be worth building.